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SEARCH ENGINE OPTIMISATION - WHAT YOU CAN DO |
Write Good Content
This is probably the single most important thing you need to do if you want to be found on the web. Even if your site is technically perfect for search engine robots, it won’t do you any good unless you also fill it with good content. Yes, really! Good content is text that is factually and grammatically correct, though that is not necessarily a must for all kinds of sites. Whatever your site is about, the content needs to be unique and/or specific enough to appeal to people. More specifically, it
needs to be useful to the people you want to find your site.
Good content brings return visitors. Return visitors who like your content may eventually link to your site or mention it in a blog/forum, and having lots of inbound links is great for search engine rankings, especially if those links are from highly ranked sites. Closely related to good content is fresh content. By adding new content regularly, you give visitors a reason to come back. Search engine robots will also visit your site more often once they notice that you update regularly, which means
that any new content you add will be indexed quicker.
Get Linked To
There is no easy and sustainable way to solve this one except for – you guessed it – providing good content. Incoming links are important for SEO. They are also possibly the hardest part of SEO to implement. A word of caution, avoid companies who promise to put you on their link pages for a fee, if you have not heard of them the chances are they are simply a link 'farm' and they exist purely to try and trick the search engines into believing you have a link on a 'major' web site. Create a Twitter
and/or other social networking account and be sure to have a link back to your web site within it. Mention your web site as often as you can within your posts. Create a Blog and do the same things, if you do not know how to create a blog we can help and advise on this.
Have Patience
You will also need patience. Results do not come overnight, some of the search engines can take weeks to even recognise your web site. Do not be tempted to use a third-party company or software to submit your web site to the search engines, they very rarely work, in fact with some of the search engines they may have a detrimental effect. We do however have a very high success rate in getting a listing on Google within one week of submitting it, mainly due to the practices we outlined in Article 2
: What We Do.
Keep Your Money
Many of our clients have been approached at some time or another by an SEO consultant trying to talk them into paying lots of money for search engine optimisation. The SEO firms tend to promise “guaranteed top results” and “submission to 500,000 search engines and directories”. Many site owners are regularly contacted by scam companies of this kind, and it’s understandable that many take the bait and start paying for “top results and submission to everything”. After all, who doesn’t want their site
to be highly ranked by search engines?
First, just let me say that not all SEO consultants out there are scam artists – there are many reputable firms in the business (but following these rules mean you shouldn't need them). However, anyone promising “guaranteed top results”, “submission to 500,000 search engines and directories”, “instant results”, or “permanent top positions” is most likely a scammer. There is no way anyone can guarantee that your site is the number one result unless they actually control the search engine results,
or if the top ranking is for a word or phrase that only exists on your site, of course.
Conclusion
That's it, nothing really clever or mysterious about SEO, just basic principles to follow.
Any questions? Give us a call on 0798 271 8059 |
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