Pay-per-click (or cost-per-click) is a means of having your web site listed on the 'sponsored links' section with the search engines. You do not pay to have your advert displayed only when someone clicks on it. All the top engines have this function and it's really down to your budget on how many of them you choose to sign up with, you should bear in mind the most recent figures for search engine use :
You set your own keywords and how much you are prepared to pay for each click. A monthly budget ensures that you are in control of the cost.
If you decide this is a good idea for you then we recommend reading as much as you can about it, the concept can be a little hard to understand once you start creating an advertising campaign. We recommend having a look for one of the several books available. If you Click Here you can see a selection sold by Amazon and then select according to your knowledge and skill level.
We do offer a service to create and monitor your campaign for you, the cost is dependent on the complexity but is usually no more than £50 per month.
